Challenger Lifts Inc. is part of the Snap-on Incorporated group of companies (“Snap-on Group”), which processes your information. Challenger Lifts Inc. is referred to as “we” in this privacy policy.

The protection of your personal information is an important concern to which we pay special attention.

This privacy policy answers frequently asked questions about the kinds of personal information we collect from you and how it is used.

Please note, the privacy practices set forth in this privacy policy are for Challenger Lifts Inc. only.  Other companies within the Snap-on Group may have websites and products that collect and use different personal information. Additionally, if you link to or otherwise visit any other websites, please review the privacy policies posted on those sites.

Should you have any questions or concerns regarding this privacy policy, please contact the data protection manager at: DataProtectionManager@snapon.com.

What types of personal information do we gather?

• Identifiers: Such as a real name, postal address, telephone number, online identifier, internet protocol address, email address, account name or other similar unique personal identifiers.
• Commercial Information: Such as transaction and purchase information and history.
• Financial Information: Such as your bank account number, credit card number, debit card number or any other financial information.We may collect and process, and have collected and processed in the last 12 months, a range of personal information including:
• Technical and Usage Information: Such as browser type and version, time zone setting and location, operating system and platform, information about how you use our website, products and services, such as browsing history, search history, or other information on interactions with our websites, applications, products and services. For detailed information on the tracking technologies we us on this website, see [Link to Cookie Section].
• Geolocation Information: Such as device and internet protocol address location.
• Inference Information: For example preference profiles drawn from any of the personal information listed above.
• We do not intend to collect personal information of Children: We do not knowingly collect personal information from children under 16. Our website is not intended for children under 16 years of age. If you are under 16, do not use or provide any information on this website or through any of its features. If you believe we might have any information from or about a child under 16, please contact us at DataProtectionManager@snapon.com.

What are the sources of personal information we have gathered?

We collect personal information from a variety of sources, including:

• From You. You may directly give us personal information when you:
  • Apply for, purchase, register or use our products and services;
  • Receive customer support;
  • Subscribe to our publications;
  • Request marketing be sent to you;
  • Enter a competition, promotion or survey;
  • Correspond with us in person at trade shows, events, or otherwise;
  • Interact with us as a potential or existing franchisee or as an employee of a franchisee;
  • Give us feedback or provide us other information when you contact us; or
• From automated technologies or interactions. As you interact with our website or application, we will automatically collect Technical and Usage Information (more fully described in the “What types of personal information do we gather?” Section.)  We collect this data by using cookies, server logs and other similar technologies.   For detailed information on the technologies we use on this website, see [Link to Cookie Section].
• From third parties or publicly available sources. We will receive personal information from various third parties that confirmed they are authorized to share it with us or other public sources, such as:
  • Consumer reporting agencies, credit reference agencies and publicly available databases;
  • Auto repair shops and auto dealers who use our products or services;
  • Insurance companies and brokers;
  • Other Snap-on Group companies that you may interact with through other websites, products, services, or social media pages;
  • Search information providers;
  • Data Analytics Providers; or
  • Social networks

How is that personal information used by us?

We may use your personal information in the following ways:

Business Uses, such as:

• Register you as a new customer;
• Process and deliver your order, manage your subscriptions, or carry out our obligations arising from any other contracts you enter into with us;
• Manage payments, fees and charges and collect and recover money owed to us;
• Managing our relationship with you by sending you renewal notices, notifying you of product or service information, asking you to leave a review or take a survey, or enabling you to partake in a prize draw or competition;
• Fulfil your requests, answer your questions, respond to your comments, and measure how effectively we address your concerns;
• Analyse and develop new products and services, or make suggestions and recommendations to you about goods and services that may be of interest to you;
• Provide customer support; or
• Fulfil any legal obligations we may have.
• Website Experience: for the technical administration of the website; for internal operations; for customer administration; for product surveys; for troubleshooting; for information analysis, information analytics, testing, and research and development purposes; to ensure that content from our site is presented in the most effective manner for you and for your computer; and as part of our efforts to keep our site safe and secure.

• Protecting our Rights and Property: to protect our rights or property or that of our business partners, franchisees, dealers, suppliers, customers or others when we have reasonable grounds to believe that such rights or property have been or could be affected; to recover debts; to prevent, detect, identify, investigate, respond, and protect against potential or actual claims, liabilities and prohibited behavior or activities.
• Information for our Business Partners, and Dealers: to administer and develop our business relationship with you, the business partner or dealer you represent, including sharing information with our group, to enter into or perform a transaction with you, to contact you as part of satisfaction surveys or for market research purposes.
• Product development: We may use non-identifying and aggregate information to gather information for product management and development. For example, we may tell our sales and marketing staff that X number of individuals visited a certain area on our web site, or that Y number of software licenses were ordered during a particular time period. This aggregate information may also be shared with our affiliates and independent dealers.
• Marketing: to communicate about, and administer participation in, special events, programs, surveys, contests, sweepstakes, and other offers and promotions; to provide you with information about other goods and services we offer, or offered by others, that are similar to those that you have already purchased or enquired about and to send informational or promotional email messages to you, which you may opt out of receiving as described below.

Is my personal information disclosed to third parties?

We may disclose Personal Information with the following categories of third parties:

• “” We share with our affiliates for the purposes described in this Privacy Policy.
• “Service Providers.” We share with our trusted third-party service providers, to facilitate services they provide to us, such as internet services, website hosting, data analytics, payment processing, order fulfilment, information technology and related infrastructure provision, customer service, email delivery, marketing, auditing, background checks, and other services.
• “Business Partners.” We share with our trusted business partners.
• “Legal Authorities.” We share with public and government authorities, including regulators and law enforcement, to respond to requests, as well as to protect and defend legal rights.
• “Other Parties in Litigation” We share information in the context of litigation discovery and in response to subpoenas and court orders.

In the preceding 12 months, we disclosed for our operational business purposes the following categories of PersonalInformation to the following categories of third parties:

Categories of Personal Information	Disclosed to Which Categories of Third Parties for Operational Business Purposes
Identifiers	Affiliates, Business Partners, Legal Authorities, Other Parties in Litigation, Service Provider
Commercial Information	Affiliates, Business Partners, Legal Authorities, Other Parties in Litigation, Service Provider
Financial Information	Affiliates, Legal Authorities, Other Parties in Litigation, Service Providers
Technical and Usage Information	Legal Authorities, Other Parties in Litigation, Service Providers
Geolocation Information	Legal Authorities, Other Parties in Litigation, Service Providers
Inference	Legal Authorities, Other Parties in Litigation

• How long will my personal information be kept for?

We will endeavour not to keep your personal information in a form that allows you to be identified for any longer than is reasonably necessary for achieving the permitted purposes. This means that information will be destroyed or erased from our systems or anonymized when it has reached the applicable retention period.

• Will my personal information be transferred to other countries?

We are a global company and we may process, store and transfer personal information we collect to a country outside your own, provided that certain conditions as set out in the applicable legislation are complied with.

• What security measures are in place to protect my personal information?

We endeavour to protect the security of your personal information. We will seek to maintain administrative, technical and physical safeguards to protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of your personal information.

Unfortunately, the transmission of information via the internet is not completely secure. Although we endeavour to protect your personal information, we cannot guarantee the security of your personal information transmitted to us or stored on our systems; any transmission is at your own risk. Once we have received your personal information, we will use procedures and security features to try to prevent unauthorised access. These procedures include physical, electronic, and managerial procedures.

If you are still concerned about placing an order online, please feel free to call a customer service representative at 1-877-762-7664 and place your order via phone.

• How do I update or access my personal information?

We ask that you keep your information as up-to-date as possible so you may get the maximum benefit from us.

For questions related to updating or changing your account information, please send a request to marketing@challengerlifts.com, or call 800-648-5438.

• What specific rights do I have in relation to my personal information based on my residency?
• California Residents: The California Consumer Privacy Act (“CCPA”) provides California residents specific rights regarding their personal information. You have the right to be free from unlawful discrimination for exercising your rights under the CCPA. This section describes your CCPA rights and explains how to exercise those rights.

• Access to Specific Information and Data Portability: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months, including the following:
  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting that personal information.
  • The categories of Personal Information about you that we shared or disclosed, and, for each, the categories of third parties with whom we shared or to whom we disclosed such Personal Information.
  • The specific pieces of personal information we collected about you (also called a data portability request).
• Deletion Request Rights: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.  We do not provide these deletion rights for B2B personal information. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
• Exercising Access, Data Portability, and Deletion Rights. To exercise the rights described above, please submit a verifiable consumer request to us by either:
  • Calling us toll-free at 844-972-1285; or
  • Registering a request here.
  • We will verify and respond to your Request to Know or Request to Delete consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. We may need to request additional Personal Information from you, such as name, phone number, address, email or Business Partner number, in order to verify your identity and protect against fraudulent requests.   If you make a Request to Delete, we may ask you to confirm your request before we delete your Personal Information.
  • If you are the authorized agent of a consumer, making a Request to Know or a Request to Delete on behalf of the consumer, we will ask you for:
    • proof of your registration with the California Secretary of State to conduct business in California; and
    • proof that the consumer has authorized you to make a Request to Know or a Request to Delete on the consumer’s behalf.  This must be a permission signed by the consumer. “Signed” means that the permission has either been physically signed or provided electronically in accordance with the Uniform Electronic Transactions Act, Civil Code 1633.7 et seq.
  • If an authorized agent has not provided us with a power of attorney from the consumer pursuant to Probate Code sections 4000-4465, we may also:
    • require the consumer to provide you with a written permission signed by the consumer to make the request on the consumer’s behalf,
    • verify the identity of the consumer as we would if the consumer were making the request personally, and
  • obtain verification from the consumer that they provided the authorized agent permission to make the request.
• Other notices for California residents:
  • California “Do Not Track” Disclosure. We do not track our customers over time and across third party websites to provide targeted advertising and therefore generally do not respond to Do Not Track (DNT) signals.
  • Pursuant the CCPA, California residents have the right to opt-out of the sale of their personal information.
  • WE HAVE NOT “SOLD” PERSONAL INFORMATION FOR PURPOSES OF THE CCPA.
  • If you are a resident of California, under 18, and a registered user of our websites, you may ask us to remove content or information that you have posted by writing to our Data Protection Manager at DataProtectionManager@snapon.com. Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may have been reposted by another user.

• Nevada Residents: Nevada residents may request that website operators not sell consumer’s “Covered Information” as defined by Nevada law. WE HAVE NOT “SOLD” COVERED INFORMATION FOR PURPOSES OF NEVADA LAW. If you are a Nevada resident that would like to make a further inquiry regarding the selling your Covered Information, please contact DataProtectionManager@snapon.com.

• How do I opt out of being contacted for promotional purposes?

You have the right to ask us not to send you marketing communications. We will usually inform you (before collecting the personal information) if we intend to use your personal information for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect personal information. You can also exercise the right to prevent such processing at any time by:

• Clicking the unsubscribe link in any informational or promotional email that we send you.
• Calling our Customer Service Center at 800-648-5438 if you have any questions about changing your contact preference or require assistance in removing your name from our subscription lists.

How do we use cookies?

• What are cookies: Cookies are small text files that are placed on your computer by websites that you visit, and are widely used to make websites work, or work more efficiently.
• How do I change my cookie settings:
  • Most browsers automatically accept cookies. However, you can prevent cookies from being stored on your computer or device by setting your browser to not accept cookies. The exact instructions for this can be found in the manual for your browser. You can delete cookies already on your computer or device at any time. If you choose to set your browser settings so cookies are not accepted, then you can still visit our website, apps and online services, however doing so may affect your use of some parts of our web services, apps and online services and reduce availability of the services provided by our website, apps and online services.
  • To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
• How does this website use cookies: The table below explains the cookies we use and why.

Cookie	Name	Description	More information
	PHPSESSID	This cookie is native to PHP applications. The cookie is used to store and identify a users’ unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.	Type: Necessary
Google	_ga	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, and campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.	Duration: 2 years Type: Analytics
_gid	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.	Duration: 1 day Type: Analytics
_gat	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites.	Duration: 1 minute Type: Performance
AWS	AWSALB	AWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.	Duration: 1 week Type: Other
AWSALBCORS	null	Duration: 1 week Type: Other

Except for essential cookies, all cookies will expire after 2 years.

• Who should I contact with concerns or questions about this Privacy Policy or applicable data protection legislation?

If you have concerns or questions about this Privacy Policy or you believe that the applicable data protection legislation or this policy has not been followed, then you should raise the matter with our Data Protection Manager at DataProtectionManager@snapon.com .

• Modifications to this Privacy Statement

We reserve the right to modify this Privacy Policy at any time and without prior notice, subject to applicable legal requirements to notify you or obtain your consent. We will post any changes on our website so please check regularly for the most recent version of our Privacy Policy. This version is dated, October 13, 2020.

• Links

This site contains links to other sites. Please be aware that We are not responsible for the content or privacy practices of those sites, and our Privacy Policy does not apply to information collected from you by those sites. We encourage you to read the privacy statements of each site that collects information from you. When you are leaving our site via a link to interact with a site that is not governed by our Privacy Policy, a new browser window will open. If your interaction with our site will require sending your information to a third-party site that is not governed by our privacy policy, We will clearly inform you before your information is sent.